Digital Assembly Line Web Development And SEO
202-965-1264

Database & LAN Solutions

Redesign Logo and Tagline, Develop Office Pack, Pocket Folder
and Sales Collaterals, Printing Services

Customer Background

Database & LAN Solutions (DBLS) is a services-oriented systems integration firm focusing on network security and managed services.

The Challenge

DBLSDBLS: A 23 year old network integration and security company located in Northern Virginia contracted Digital Assembly Line to "freshen up their logo", develop an office pack (letterhead, business cards, and envelopes) pocket folder, and to write and design literature that they could use as sales collaterals. They asked that we focus on three primary goals:

  1. Make certain that the logo would appeal to both commercial and federal customers.
  2. Stay within a very strict budget.
  3. Make certain that everything designed and developed offered flexibility and longevity.

DAL graphic designers refreshed the logo, providing a simple, yet crisp, look and re-wrote DBLS' tagline to emphasize the company's philosophy of providing technologies and solutions that could adapt to the way their clients did business, instead of merely providing a solution that the client would have to adapt to. The new tagline - "providing a bridge between people and technology" - that our creative team came up with meshed well with the refreshed logo and the company philosophy.

In order to stay within DBLS' budget for the literature, DAL designed "Flex Data Sheets," including:

  1. Company Overview
  2. Systems Integration Overview
  3. Product Overview

DAL was able to provide the three data sheets in Microsoft Word format, which allowed graphics to stay the same, but flexible. If DBLS needed to create a new product piece or change the content on either, they could easily cut and paste the text out and replace key pictures while keeping the same basic feel of the original piece. DAL developed a pocket folder to match the 'Flex Data Sheets," as well as an office pack for the DBLS sales and marketing team to proudly pass along to their customers and prospects as a complimentary gift.