We’ve been helping clients throughout the Northern Virginia area make their mark on the Internet marketing world for a number of years. As the times have changed, so has our message. We understand the Internet is a dynamic “place” and changes are constantly happening that may impact the effectiveness of your online marketing and search engine optimization efforts. Rather than forcing a round peg into a square hole, we always customize an online marketing plan to meet the needs of the individual business.
This is why sometimes we use a somewhat straightforward approach to online marketing for Washington, DC businesses that focuses on search engine optimization. SEO tactics focus on implementing a strategic approach to the content of your website, to better match the searches completed on search engines such as Google, Yahoo!, Bing and others. Rather than putting your information on the Internet and hoping customers will find you, using SEO you can help draw customers — and potential customers — to your website.
In other situations, we also put social media marketing to the test as well. Social media networking websites such as Facebook, Twitter and LinkedIn are ways people easily and quickly connect to like-minded individuals. These may be friends, coworkers, family members or even business acquaintances that all come together to form an online social circle. When looking for recommendations on the best plumber in town many people will put their question out to the masses in search of information. Putting these social media platforms to work for you is both convenient and smart. You may spend thousands of dollars on an advertising campaign that lasts for one day, week or month and see limited results; but you may also create an online presence in social networks that works for you around-the-clock and is easy for your customers to share with their friends, family and coworkers and reach a nearly limitless number of people — that stays around forever.
But, when discussing an article today, we discovered many people are confused about the use of search engine optimization and social media. Bluntly put, one is not intended to replace the other. Search engine optimization is used to promote the website and when used properly, social media will advance the SEO practices. They work together, rather than independently. Using both platforms allows your potential customers to find your website and consider buying products or services, while social media allows your current customers to share their experiences with others as well.
For more information on how you should use the SEO/Social Media combination, contact our team of online marketing experts at Digital Assembly Line today.