We talk about Search Engine Optimization, or SEO, quite often at Digital Assembly Line. If you ever wonder why we spend so much time focused on it, that is simple: because SEO is essential for your Northern Virginia, Washington DC or Maryland business. SEO, as it is referred to in the industry, is a method of analyzing and constructing a business website as a whole — as well as its individual pages — to attract customers. How are customers attracted? Through discovery by all of the search engines potential customers use to look at and use the Internet. That’s a pretty basic summary of what SEO is, but that basically lays out the information in an easy-to-understand format.
Using SEO techniques makes your website more relevant and more attractive to search engines such as Google, Yahoo! and Bing. These are the driving forces behind Internet searches, which most people understand. How often do you hear friends, family and business associates say “Google it” or “I Googled” when referring to information they found online? The business name Google has become a verb in today’s language, and that’s what SEO is all about: working with the “Googling” world — as well as with the Yahoo! and Bing worlds — to make your website as easily found as possible.
Keep in mind, you are no longer simply competing with the store around the corner, you are now competing with the online merchant on another continent. Making your products and services known and easily accessible to your customers, and all of your potential customers, means something completely different than it did just 10 years ago.
Working with the right search engine optimization company is as important as the work itself. Some companies practice SEO tactics that are less than legitimate, and can have severely negative consequences for your business. When underhanded techniques are used, the search engines can choose — and often do — to blacklist your site completely. Unfortunately they are not concerned with who physically did the wrong thing, they simply want it to be known they will not allow it to happen. So rather than ending up with your website not listed at all, make sure you spend time finding the right SEO specialists to work with you.