Case Study: Value Dry Waterproofing

Customer Background:

With more than 20 years of experience in basement waterproofing, complete basement remodeling, and certified mold remediation, today Value Dry Waterproofing is an invaluable basement resource for clients throughout Washington, DC, Maryland, Virginia, and Southern Delaware. However, when Value Dry Waterproofing hired DAL in August 2008, they felt as if their existing website wasn't attracting their optimal audience. After purchasing the rights from the Value Dry corporate office to be the sole operator in Virginia, Maryland, Washington, DC, and Southern Delaware, there was no better time for our client to build their brand and reach out to their regional audience.

"When looking to boost our website's content, look, and feel, there was no better option that putting our brand in Digital Assembly Line's capable hands," says President and CEO Jim Ketterer. "After becoming the sole operator in a large regional market, we needed to optimize our website marketing technique and create a strong web presence that mirrors our strength in our industry. Digital Assembly Line did nothing short of just that."

The Challenge:

Value Dry turned to DAL to take over their company website and begin Search Engine Optimization (SEO), as well as manage their existing Pay Per Click (PPC) website marketing campaigns in Google, Yahoo, and MSN. DAL chose to modify the existing Value Dry corporate website and launch it under a new domain. By taking over their existing PPC accounts, DAL immediately reduced Value Dry's PPC costs while improving click-through statistics. Employing our expert SEO services led to an instant increase in Value Dry's brand exposure and in search engine results visibility. In the first year of SEO alone, DAL has achieved more than 150 first page rankings in search engines with targeted keywords in Value Dry's geographic target area.