Case Study: Outdoor Lighting Solutions
Templated Website, Pay Per Click Website Marketing, and Marketing Materials(Pocket Folder, Business Cards, Letterhead, Envelopes, Services One-Sheeter, and Postcard)
Customer background:
Serving Maryland, Virginia, and Washington, DC, Outdoor Lighting Solutions specializes in custom and creative architectural and landscape lighting to bring beauty, security, and safety to outdoor living spaces. Outdoor Lighting Solutions became a client of Digital Assembly Line in May 2008. Prior to working with Digital Assembly Line, Outdoor Lighting Solutions had never had a website and had performed limited marketing. In order to stay within a limited marketing budget, DAL recommended that Outdoor Lighting Solutions begin with a cost-efficient, template website, as well as a target Pay Per Click (PPC) marketing campaign.
The Challenge:
DAL designed an effective website and managed a successful PPC campaign for Outdoor Lighting Solutions; within the first six months of marketing their business online, Outdoor Lighting Solutions tripled its leads. Excited with their success, Outdoor Lighting Solutions asked DAL to create an entire package of marketing materials to use during presentations and proposals. DAL created a full package including a two-sided postcard to distribute to homes near completed project sites, a pocket folder for presentations, literature, and proposal, a company business card, letterhead, and envelopes, and finally a company services one-sheeter detailing their capabilities.