Case Study: Floor Gem

Customer background:

Maryland's expert source for flooring, FloorGem provides unparalleled installation, maintenance, and refinishing services throughout Howard, Montgomery, Anne Arundel, and Prince Georges Counties, as well as the surrounding area. Today, FloorGem is well known and their free consultations and estimates are extremely popular. However, when FloorGem first approached Digital Assembly Line in November 2008, the company was having trouble getting the word out on their services via the Internet.

The Challenge:

After speaking extensively with Digital Assembly Line on the benefits of Search Engine Optimization (SEO), FloorGem decided to hire a "nationally known" vendor to work on the company website - but after six long months, FloorGem saw no progress in their natural search rankings and thus terminated their contract with the company. In April 2009, FloorGem hired another "national" company, Orange Soda, and received the same result as the previous company - FloorGem's market areas were not properly targeted.

After a year with Orange Soda, FloorGem once again sought out Digital Assembly Line's advice. Upon reviewing proposals from four other companies, FloorGem hired Digital Assembly Line because, according to xxxxx, "DAL was the most knowledgeable about the process and didn't promise guarantees like other companies." Digital Assembly Line has done nothing less than meet FloorGem's expectations. Within two months of Digital Assembly Line managing a Pay Per Click web marketing campaign and performing SEO, FloorGem has seen their website leads double.