Case Study: Cedar Electrical Services

Customer Background:

Founded in 1998, Cedar Electrical Services of Sterling, Virginia provides residential, commercial, and emergency installation and repair electrical services. Cedar Electrical Services hired Digital Assembly Line in 2008 to create a new website presence and market its business online. In response, DAL created and launched a new dynamic website and then began and managed search engine optimization (SEO) and pay per click (PPC) marketing to further market their services.

The Challenge:

With the recent economic downturn, Cedar Electrical Services needed to broaden its target audience. To do so, DAL recommended a monthly email campaign marketed and sent directly to other contractors and service providers. In addition to the email marketing campaign, DAL helped Cedar Electrical Services expand its website service offerings to include handyman and small home projects. After modifying the website content, DAL actively marketed handyman and small home projects using Cedar Electrical Services' PPC campaign