Case Study: PayMaster Hospitality

Customer Background:

A highly respected in-house payroll program, PayMaster Hospitality prepares more than six million payroll checks a year. Part of PayMaster Pro, the PayMaster Hospitality software program helps manage payroll, tips, wages, and shift pay, and the IRS has approved the tip-handling capabilities of the PayMaster system.

The Challenge:

Digital Assembly Line teamed up with PayMaster to reach out to potential customers and drive them to the PayMaster website. DAL created a four-piece direct mail campaign on software and technology to send out once a quarter. Each quarterly, color-coded, theme-oriented campaign focused on one of PayMaster's software aspects - payroll, tips, wages, and shit pay. DAL managed and performed every aspect of the direct mail process, including content writing, design, printing, CASS certification, and sending the final product to about 10,000 recipients each mailing.