Case Study: Mercator XXI

Customer Background:

Headquartered in Washington DC, professional services firm Mercator XXI, LLC helps organizations engage the global economy in developed, developing, or emerging markets. Mercator XXI's services include government relations and public policy, market access and research, and innovation-driven economic development.

The Challenge:

Mercator XXI approached Digital Assembly Line Creative Director Ziv Gil with the prospect of redesigning their website. Mercator XXI's site redesign included search engine strategy to make sure that new clients that might be looking for Mercator XXI's services would be attracted to the site. The site redesign supported advanced features of search engines and web browsers.