Burke Centre Automotive Case Study

Customer Background:

Specializing in complete foreign and domestic auto repair service, Burke Centre Automotive has been providing outstanding service to Burke, Virginia and its surrounding area since 1996. Looking to expand their customer base and target audience, Burke Centre Automotive hired DAL in September 2006 to bolster their web presence and build a custom website. Paying close attention to Burke Centre Automotive's brand, DAL created a dynamic website to act not just as an information source, but also a revenue-generator for the company.

Upon completion of the new website, DAL set up and managed a Pay Per Click (PPC) marketing campaign that targeted a 10-mile radius around Burke Centre Automotive's service center. After just the first year of DAL's PPC marketing campaign, Burke Centre Automotive saw an amazing 32 percent in new customers generated by their enhanced web marketing. Astounded by their PPC campaign success, Burke Centre Automotive asked DAL to perform Search Engine Optimization (SEO) on their new website to increase natural search rankings.

"Digital Assembly Line's expert work in website design and web marketing bolstered our business not only quickly, but also while keeping our company brand in mind. The numbers speak for themselves, as we saw, and continue to see, an increase in number of new customers as a direct result of the marketing campaign that DAL custom built for us," says Company President Chris Burr.

Future Plans:

Fast forward through two and a half years of successful website marketing, when Burke Centre Automotive decided to upgrade their current website with a more contemporary, streamlined look. In May 2009, DAL launched the new website, featuring an updated Special Offers section, and subsequently began an email marketing retention program targeting both existing and new customers in the Burke, Virginia area. Seeing immediate success and increased interest in their complete auto repair services, in June 2009, Burke Centre Automotive renewed their PPC and SEO campaigns for another year.